GEO Visibility Audit
Hotel Lucine
AI visibility assessment across 4 platforms
49.5
/ 100 — Considered Option
Recommendation
39.14
weak
Comparison
59.17
moderate
When travelers ask about Hotel Lucine by name, AI describes it accurately. The gap is earlier: the recommendation moment, worth 45% of the score, sits at 39.14/100. Eight queries return zero mentions across all 10 runs; two ask for destinations, not hotels. The gap is not reputation; it is the absence of content that matches how travelers phrase questions before they know Lucine exists.
Key Findings
- Recommendation moment scores 39.14/100 — weak — and carries 45% of total score weight, making it the single highest-leverage gap.
- Eight queries return zero mentions; two ask for destinations, not hotels. The six that matter are on the Market page.
- Trust scores 83.46. Asked about Lucine by name, AI describes it accurately (97.8); on trust questions that don't name it, 51.2. The gap is being found before travelers know the name.
- Grand Galvez gained the most ground this quarter: it now appears instead of Lucine in 72.2 responses per run, up from 59.9, ahead of The Tremont House (68.2).
Decision Moment Breakdown
| Moment |
Score |
Branded |
Generic |
Weight |
Queries |
| Discovery |
37.7 |
n/a |
37.7 |
20% |
15 |
| Recommendation |
39.1 |
n/a |
39.1 |
45% |
38 |
| Comparison |
59.2 |
95.0 |
50.2 |
20% |
15 |
| Trust |
83.5 |
97.8 |
51.3 |
15% |
13 |
Discovery
37.7
/ 100
Discovery scores 37.67/100 — weak — and is the most volatile moment across runs (31.67 to 43.33). The instability signals borderline content: AI models are inconsistent about including Lucine in broad 'places to stay' lists because the site's seasonal and day-use content is thin: one winter blog post and a pool-pass page. Travelers in the planning phase who haven't named Lucine don't find it.
Gemini contributes the most generic discovery appearances.
Recommendation
39.1
/ 100
Recommendation scores 39.14/100 — weak — and carries 45% of total score weight, making it the highest-leverage gap in the audit. The problem is absence: the site has no stay page for seasonal travel, group reunions or a weekend from Houston. Travelers asking open-ended 'where should I stay' questions are routed to competitors by default.
Claude appears mainly on food, bachelorette and rooftop queries.
Comparison
59.2
/ 100
Comparison scores 59.17/100 — moderate — but the branded/generic split reveals two different properties: branded comparison queries score 95/100, generic drop to 50.21/100. Lucine wins when a traveler already knows the name; it appears inconsistently when the comparison is framed around features like 'historic charm vs modern' or 'pet-friendly vs regular' without naming Lucine directly.
Branded comparison queries are near-perfect across all platforms. Generic comparison gaps concentrate on ChatGPT and Claude.
Trust
83.5
/ 100
Trust scores 83.46/100 — strong. Asked about Lucine by name, AI describes it accurately (97.8); on trust questions that don't name it, 51.2. The investment priority is expanding the queries that surface those credentials.
Branded trust queries score 97.78/100. Gemini leads on trust (95.39); ChatGPT is the lowest of the four (79.23), below Claude (82.31) and Perplexity (83.08).
Core Pattern
Lucine is well-known once found but systematically absent before being sought — a discoverability gap, not a credibility one.
This audit analyzed 84 queries across
4 AI platforms: ChatGPT, Claude, Perplexity, Gemini.
Query breakdown: 12 branded (15%) and
69 generic (85%) queries spanning four decision moments. The remaining 3 event queries score at the platform level and are excluded from the four weighted decision moments (81 of 84 queries feed the composite score).
A moment score is not the average of the per-platform figures shown in Platform Analysis.
Each moment combines its branded queries (scored on response sentiment) with its generic
queries (scored on brand presence), weighted by valid responses in each group. Discovery and Recommendation are
entirely generic, so their moment score and the platform average coincide; Comparison and Trust are mixed, so they
do not.
Competitors tracked this quarter:
Hilton Galveston Island Resort, The Mansard House, Carr Mansion, Grand Galvez, The Tremont House. Share and rank figures are within this
tracked set, not the full market. The client's intake also names San Luis Resort and DoubleTree by Hilton Galveston Beach; the tracked set stays
fixed within a quarter so the quarter-over-quarter comparison holds, and these are added next quarter.
Decision Moments
| Discovery |
How AI platforms surface the brand when users search for category-level options |
| Recommendation |
How AI platforms position the brand in response to recommendation queries |
| Comparison |
How the brand appears when users compare options |
| Trust |
Signals of authority and credibility in AI responses |
Platform Summary
| Platform |
Score |
Mentions |
Total Responses |
Mention Rate |
| ChatGPT |
44.53 |
37 |
84 |
44.0% |
| Claude |
45.24 |
38 |
84 |
45.2% |
| Perplexity |
44.17 |
37 |
84 |
44.0% |
| Gemini |
68.22 |
57 |
84 |
67.9% |
ChatGPT contributes 249 appearances at a 59% primary rate; it surfaces Lucine on entertainment and dining queries but goes silent on seasonal and group framing. Claude records 255 appearances at a 47% primary rate, and Perplexity 251 at 77%.
Eight queries return zero mentions; two ask for destinations, not hotels. These six are the ones Lucine can act on.
8 queries returned zero mentions across every run and platform;
6 cards are shown. The 2 omitted ask about places rather than
hotels — “Best weekend destinations within driving distance of Houston” and “Best weekend destinations within driving distance of Austin” — so no property card applies.
Best hotel in Galveston Island for a family reunion?
recommendation
| Competitors Appearing |
Grand Galvez, Hilton Galveston Island Resort |
| Why They Win |
Grand Galvez and Hilton appear on all 10 runs for this query and own the Occasion-based territory. Lucine has no cribs, rollaways or elevator, so the page speaks to adult groups and milestone gatherings. |
| What Changes This |
Build the group stays page at /meetings-events/group-stays targeting reunion and milestone-gathering language, not family-with-children framing. |
Where should I stay in Galveston Island during winter for indoor activities?
recommendation
| Competitors Appearing |
Grand Galvez |
| Why They Win |
The live post 'Galveston Doesn't Close for Winter' already covers Friday and Saturday live music, Sunday yoga and pilates, Dickens on the Strand, Mardi Gras and the fall festivals — but it is published as a blog note, not a stay page, so the winter-stay answer slot stays open. Grand Galvez appears on this query across all 10 runs. |
| What Changes This |
Rework /house-notes/galveston-doesnt-close-for-winter into a winter-stay page: stay-focused title and booking link, covering summer (Q8), spring break (Q18) and next year's fall (Q73). |
Best hotel in Texas with live music and weekend entertainment programming
recommendation
| Competitors Appearing |
— |
| Why They Win |
No competitor dominates this query consistently, but Lucine still scores zero. The events calendar has Event schema on individual pages but no page aggregates the full weekly programming schedule with statewide framing. The gap is scope, not content type. |
| What Changes This |
The Live at Lucine landing page (action 13) and the calendar listings (action 18) give this query a page to cite — no second live-music page; AI answers name Austin and Fort Worth music hotels. |
family friendly hotels Galveston Island with beach access
comparison
| Competitors Appearing |
Hilton Galveston Island Resort |
| Why They Win |
Hilton owns the Best-for-persona territory. Not targeted: families are welcome but aren't Lucine's focus, and it has no family amenities. |
| What Changes This |
Do not create a family-friendly page. Redirect this intent toward the adult group or reunion angle at /meetings-events. |
Where to spend a wellness day in Galveston without staying overnight
discovery
| Competitors Appearing |
Grand Galvez |
| Why They Win |
Grand Galvez, named in 32 of 40 responses. Lucine has a pool-pass page with FAQ schema — the right structure — but no day-use wellness itinerary. |
| What Changes This |
Expand /the-hotel/pool-passes to include yoga, pilates, and dining day-use itinerary language targeting 'wellness day Galveston without overnight stay'. |
Where should I go in Texas for a beach weekend with good food and nightlife
discovery
| Competitors Appearing |
The Tremont House |
| Why They Win |
The Tremont House appears in 7 of 40 responses on broad Texas destination queries; the site has no page framing the property as a Texas beach-weekend destination. |
| What Changes This |
The Rooftop and The Fancy listed as Galveston food and nightlife (actions 1, 18, 19). No guide page; answers pick towns, then list bars and restaurants. |
Rarely Mentioned
Queries where the property appears, but in only a small share of runs and platforms —
occasionally cited, not yet a dependable answer.
| Query | Moment | Mentions (of runs × platforms) |
|---|
| Where should I stay in Galveston Island during spring break? |
recommendation |
1 / 40 |
| Where to go in Galveston Island for a night out with food, drinks, and live entertainment |
recommendation |
1 / 40 |
| Where do people actually go in Galveston for a good time |
recommendation |
1 / 40 |
| What hotels do locals recommend for families visiting Galveston Island? |
discovery |
2 / 40 |
| Where should I stay in Galveston Island during summer for beach access? |
recommendation |
3 / 40 |
| I am planning a cruise departure from Galveston Island and need a hotel nearby |
recommendation |
3 / 40 |
| Best boutique hotel for a weekend trip from Houston |
discovery |
3 / 40 |
Five competitors tracked across 10 scored runs. Grand Galvez and The Tremont House are the primary threats; every displacement is a response that names the competitor without naming Lucine — a content gap rather than a lost comparison.
The Tremont House
primary threat
| Instead of Hotel Lucine (per run) | 68.2 |
| Ahead of Hotel Lucine (per run) | — |
| Alongside Hotel Lucine (per run) | — |
| Owned territories | Comparison, Traveler-Specified, Where-To-Stay Questions |
| Concentration | Perplexity |
The Tremont House displaces Lucine on 68.2 responses per run across all 16 tracked territories — the widest footprint by territory in this audit. It owns Comparison and Traveler-specified queries and where-to-stay questions.
Grand Galvez
primary threat
| Instead of Hotel Lucine (per run) | 72.2 |
| Ahead of Hotel Lucine (per run) | — |
| Alongside Hotel Lucine (per run) | — |
| Owned territories | Seasonal Travel, Traveler-Specified |
| Concentration | Perplexity |
Grand Galvez displaces Lucine on 72.2 responses per run, up from 59.9 at Q1 — the largest competitive move this quarter. It owns Seasonal travel and Traveler-specified queries, including the winter and indoor questions where Lucine has a winter blog post but no seasonal stay page.
Hilton Galveston Island Resort
primary threat
| Instead of Hotel Lucine (per run) | 36.6 |
| Ahead of Hotel Lucine (per run) | — |
| Alongside Hotel Lucine (per run) | — |
| Owned territories | Best-For-Persona |
| Concentration | Gemini |
Hilton displaces Lucine on 36.6 responses per run. It owns Best-for-persona, including the family-friendly and first-time-visitor framing.
Carr Mansion
secondary threat
| Instead of Hotel Lucine (per run) | 10.1 |
| Ahead of Hotel Lucine (per run) | — |
| Alongside Hotel Lucine (per run) | — |
| Owned territories | — |
| Concentration | Perplexity |
Carr Mansion displaces Lucine on 10.1 responses per run across 9 territories. AI recommends Carr and The Mansard House for couples-without-kids queries, a profile Lucine shares.
The Mansard House
moderate threat
| Instead of Hotel Lucine (per run) | 2.7 |
| Ahead of Hotel Lucine (per run) | — |
| Alongside Hotel Lucine (per run) | — |
| Owned territories | — |
| Concentration | Perplexity |
The Mansard House displaces Lucine on 2.7 responses per run. It owns no territory and represents a moderate gap rather than a structural competitive threat.
Displacement = a response where a competitor appears but Hotel Lucine does not, averaged over the quarter’s runs. Total competitor mentions are not directly comparable to Hotel Lucine’s count — the query set is built around Hotel Lucine.
Lucine's share of AI hotel mentions rose from 20.8% to 23.6%. Grand Galvez grew faster and moved into second, behind The Tremont House (31.7%).
Mention and appearance counts are cumulative across 10 collection runs of the same query set (≈121 appearances per run). Shares and rates are unaffected by run count.
Market Share of Voice
Your brand ranks #3 with 23.6% share across all AI-generated recommendations in this category.
| Brand |
Mentions |
Share |
Distribution |
| The Tremont House |
1621 |
31.7% |
|
| Grand Galvez |
1233 |
24.1% |
|
| Hotel Lucine |
1208 |
23.6% |
|
| Hilton Galveston Island Resort |
508 |
9.9% |
|
| Carr Mansion |
345 |
6.7% |
|
| The Mansard House |
197 |
3.9% |
|
Q1 showed Hotel Lucine #2. This quarter Grand Galvez gained the most ground (59.89 → 72.2 responses per run naming it without Hotel Lucine), moving the rank to #3.
When Lucine appears, it leads 68% of those responses as the primary recommendation — a strong position quality. The gap is appearance frequency, not conversion once visible.
Quality of Presence
| Platform |
Appearances |
Primary |
Secondary |
Hedged |
Primary Rate |
| ChatGPT |
249 |
147 |
102 |
0 |
59.0% |
| Claude |
255 |
120 |
132 |
3 |
47.1% |
| Perplexity |
251 |
193 |
56 |
2 |
76.9% |
| Gemini |
453 |
362 |
91 |
0 |
79.9% |
AI most frequently pairs Lucine with The Tremont House — appearing together in 70% of Lucine's mentions — framing the two as Galveston's boutique pair and the primary shortlist a traveler receives.
Competitor Co-mentions
| Competitor |
Co-mentions |
Rate |
Distribution |
| The Tremont House |
847 |
70.1% |
|
| Grand Galvez |
640 |
53.0% |
|
| Carr Mansion |
239 |
19.8% |
|
| Hilton Galveston Island Resort |
139 |
11.5% |
|
SOV = brand mentions / total tracked-brand mentions, measured on generic queries only (branded queries excluded) for every hotel — the same method in Q1 and Q2. 10-run Q2 average vs the delivered Q1 pool. Q1 tracked eight properties; Q2 tracks six.
Overall GEO visibility improved from 45.35 to
49.50 (+4.15 pts).
That gain closed 4.15 of the
54.65 points of visibility headroom
remaining at the baseline — 7.6%.
Comparison basis: Q1 baseline (combined from 10 runs); Q2 is the current-state pool across
10 collection runs of the same 84-query battery. Both quarters report the identical
weighted combination (Discovery 20% / Recommendation 45% / Comparison 20% / Trust 15%) of the four
decision-moment scores, so the headline and the moment table always reconcile.
Score Movement
| Decision moment | Q1 | Q2 | Change | Significance |
|---|
| Overall GEO score |
45.35 |
49.50 |
+4.15 |
real change |
| Discovery |
31.67 |
37.67 |
+6.00 |
real change |
| Recommendation |
36.62 |
39.14 |
+2.52 |
real change |
| Comparison |
53.79 |
59.17 |
+5.38 |
real change |
| Trust |
78.52 |
83.46 |
+4.94 |
real change |
Recommendation gaps: 22 of 38 recommendation queries
still mostly miss the property (named in fewer than half of responses) —
unchanged from Q1 (22).
Platform Movement
| Platform | Q1 | Q2 | Change | Status |
|---|
| ChatGPT |
43.16 |
44.53 |
+1.37 |
Up |
| Claude |
38.63 |
45.24 |
+6.61 |
Up |
| Perplexity |
46.03 |
44.17 |
-1.86 |
Down |
| Gemini |
60.18 |
68.22 |
+8.04 |
Up |
Competitive Watch
Per-run displacements — the count of responses where the competitor appears and Hotel Lucine does not, averaged over each quarter's runs.
Both quarters use the same method on the same query battery, so the columns are directly comparable.
Name variants that engines use interchangeably are merged onto one row (e.g. "Grand Galvez" with
"Grand Galvez Resort, Autograph Collection").
| Competitor | Q1 displacements | Q2 displacements | Change |
|---|
| Grand Galvez |
59.9 |
72.2 |
+12.31 |
| The Mansard House |
12.7 |
2.7 |
-9.97 |
| Hilton Galveston Island Resort |
44.7 |
36.6 |
-8.07 |
| Carr Mansion |
15.1 |
10.1 |
-5.01 |
| The Tremont House |
67.1 |
68.2 |
+1.09 |
Instead of: responses naming the competitor but not Hotel Lucine. Ahead of: both named,
competitor recommended above Hotel Lucine. Alongside: both named, competitor not recommended
above Hotel Lucine. Averaged across the quarter's runs.
Competitor Position (new this quarter)
Ahead of and Alongside are reported for the current quarter only — two quarters of
history on this method are needed before they can be compared.
| Competitor | Ahead of Lucine (per run) | Alongside Lucine (per run) |
|---|
| The Tremont House |
7.3 |
91.7 |
| Grand Galvez |
5.4 |
72.2 |
| Hilton Galveston Island Resort |
1.1 |
16.7 |
| The Mansard House |
0.7 |
16.1 |
| Carr Mansion |
0.4 |
26.3 |
Status of the actions recommended in the previous report.
| Recommended action | Status | Notes |
|---|
| Wikidata entry for Hotel Lucine |
Not done |
Not yet created; remains on the action plan. |
| Houston Press award in web copy |
Partly done |
Live on GBP owner posts and thefancytx.com; still the 2024 award. |
| Mr & Mrs Smith listing |
Live |
|
| TripAdvisor review campaign |
219 → 244 |
Target was 50+ new reviews; actual about +25. To confirm on 8 Oct: did the campaign launch? |
| Main GBP phone |
Fixed |
|
| The Fancy TripAdvisor listing claimed; The Den category |
Fixed and holding |
|
| Eater chef fix (remove Leila Ortiz from The Fancy's venue page) |
Not done |
Eater's page still names the former chef. |
| Sunset & Sounds event series |
To confirm |
To confirm on 8 Oct. |
| About Us paragraph update |
Done |
The About page now states 61 rooms, the November 2023 opening, the Treasure Isle Motel (1963) conversion, Kartwheel Studio, live music every weekend, the rooftop bar and The Fancy. |
| MICHELIN review ask |
To confirm |
To confirm on 8 Oct. |
| The Fancy reviews from recent guests |
To confirm |
To confirm on 8 Oct. |
Status as of 2026-10-07, from the Q2 OTA & PR report (checked 2 Oct 2026).